![]() ![]() Strategic typography can make the reading process effortless and build interest in the products or services. Typography is used as a great advertising tool to grab the reader’s attention and give them a clear understanding of the message. Typography builds trust amongst its competitors. For example, the confidence that a buyer feels when they wear Nike shoes builds a connecting emotion between the two. It creates a personal connection with the brand. Typography has the power to evoke emotions. It cleverly names the product iDEALISK with an ‘i’ as a prefix, just like Apple does for their products. Another advertisement called 'Tipping Point' that was released in 2007 cost $16 million.Īdvertisements are extremely expensive and typography makes a huge impact.Įxample 1 is from the KitKat chocolate brand with the tagline, “Have a break, have a kit-kat”.Įxample 2 showcases a print ad for Ikea. ‘No.5 the Film’ was directed by Baz Luhrmann starring Nicole Kidman, and the ad approximately cost them $33 million. The most expensive advertising campaign created was to promote a lavish perfume by Chanel in 2004. At the time, it was one of the best advertisements in the industry because it got results and was one of the early ads to send a message.Īdvertising has a huge impact on our economy, as evidenced through the statistics below: As quoted by William Bernbach, “Advertising is the art of preservation and persuasion to be not a science, but an art.” The example shown below represents a campaign, ‘Think Small’ by Volkswagon. ![]()
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